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KIA x Rafael Nadal

Designing an immersive fan experience for KIA

I led the creation of ‘Make Your Move’ an interactive tennis experience at the Australian Open developed by Pavegen to connect fans with Kia’s ‘Movement That Inspires’ campaign.

Product

Digital tennis game & physical space design

Skills

Experiential design

Digital design

Interaction design

Product management

UI design

Motion design

UX design

Sound design

Lottie

Timeline

November - December 2022

My role

Design lead

Problem

Kia needed a way to engage and educate fans about the launch of their new EV6.

The experience had to connect Kia’s EV story and ‘Movement That Inspires’ campaign with the relevance and energy of the Australian Open.

Solution

In collaboration with Rafael Nadal and Pavegen, we designed ‘Make Your Move’, a tennis reaction game where fans played head to head against Nadal.

The energy from their steps was captured by the Pavegen tiles and used to help charge an EV6. Turning movement into power and bringing ‘Movement That Inspires’ to life.

Design development

In collaboration with Rafael Nadal and Pavegen, we designed ‘Make Your Move’, a tennis themed reaction time challenge where fans played head to head against Nadal.

The energy from their steps was captured by the Pavegen tiles and used to help charge an EV6. Turning movement into power and bringing ‘Movement That Inspires’ to life.

Working with Rafael Nadal

We had limited time with Rafa, so it was critical we got the content we needed first time. I created a shot list and brief pack with video instructions to ensure the crew captured exactly what we needed.

Post production

Final Design

In collaboration with Rafael Nadal and Pavegen, we designed ‘Make Your Move’, a tennis themed reaction time challenge where fans played head to head against Nadal.

The energy from their steps was captured by the Pavegen tiles and used to help charge an EV6. Turning movement into power and bringing ‘Movement That Inspires’ to life.