Hugh Johnston
Product designer
Currently Head of Design at Pavegen and founder of Tyypo.app.

Hugh Johnston
Multi-disciplinary designer
Currently Head of Design at Pavegen & founder of Tyypo.app.

Product design

Advanced prototyping

Story telling

Motion

Currently based in London, UK

“Well Hugh, that was brilliant.”

Sir Richard Branson | 2025

Collaborators

Collaborators

About

About

I’m a multi-disciplinary product designer based in London. Currently Head of Design at Pavegen, I lead the design team and work across both sales and delivery, shaping everything from early-stage pitches to final project execution.

I’ve led multidisciplinary teams to design interactive experiences for global brands including KIA, Volvo, IKEA and Pepsi. My work spans both digital and physical experience design, combining creative direction with hands-on technical delivery.

In my spare time, I enjoy building my skills through side projects. Right now, I’m developing Tyypo.app, an AI-powered writing coach.

Awards

Awards

My project Swimsight was selected as the British national runner-up.

My project Swimsight was selected as the British national runner-up.

Featured on ND Selects for my project, Swimsight.

Featured on ND Selects for my project, Swimsight.

Secured Santander initiate funding for my personal project Cotswold Origin.

Secured Santander initiate funding for my personal project Cotswold Origin.

My business, Tyypo, was one of the top 0.5% selected to join the product builder program.

My business, Tyypo, was one of the top 0.5% selected to join the product builder program.

Most esteemed scholarship of its type in the UK awarded to Future leaders in engineering.

Most esteemed scholarship of its type in the UK awarded to Future leaders in engineering.

I led Pavegen's winning pitch, securing a top three spot as part of the program.

I led Pavegen's winning pitch, securing a top three spot as part of the program.

The one to watch Winner for my project One Pan as part of LDS Design Week 2020.

The one to watch Winner for my project One Pan as part of LDS Design Week 2020.

Press

Press

My personal projects have caught the attention of global publications.

Get in touch

Get in touch

© Hugh Johnston 2025