Product design
Advanced prototyping
Story telling
Motion
Currently based in London, UK
I’m a multi-disciplinary product designer based in London. Currently Head of Design at Pavegen, I lead the design team and work across both sales and delivery, shaping everything from early-stage pitches to final project execution.
I’ve led multidisciplinary teams to design interactive experiences for global brands including KIA, Volvo, IKEA and Pepsi. My work spans both digital and physical experience design, combining creative direction with hands-on technical delivery.
In my spare time, I enjoy building my skills through side projects. Right now, I’m developing Tyypo.app, an AI-powered writing coach.
My personal projects have caught the attention of global publications.
© Hugh Johnston 2025